Stefan Krapp, head of Volkswagen Korea, poses with the automaker’s brand new logo and design unveiled on Wednesday. 

According to VW Korea, the new logo indicates the company’s goal to become “New Volkswagen,” under its core brand values: human-focused and digital-centered. 

Krapp said during the logo unveiling ceremony that the company will make VW become “a more friendly brand that anyone can have access to.” 

The new logo will be applied to all showrooms and service centers across the country starting with those located in the metropolitan area.

By Kim Da-sol (ddd@heraldcorp.com)