South Korean supermarket chain Homeplus said it was running a pop-up market for three months to help female entrepreneurs promote their products.

The market, called Women’s Good Market, operates at Homeplus’ Yeongtong outlet in Suwon, Gyeonggi Province, in a joint partnership with Gyeonggi Province’s Gyeonggido Job Foundation.

Participating companies are selling their products at the Yeongtong outlet, rent-free and commission-free, for three months until Dec. 31, according to Homeplus.

The Women’s Good Market features nine fashion, lifestyle and living brands owned by women entrepreneurs. Products include handmade kids’ shoes, aprons, bedding and cushion covers.


Since supermarket chain stores like Homeplus is visited by large numbers of people, including shoppers with an interest in fashion and household goods, the company said it is a good opportunity for the entrepreneurs to promote and sell their products.

“We have prepared this market as part of the company’s move to support female entrepreneurs and revitalize the local economy with small and medium-sized companies to do better,” said Na Kyung-ahn, a Homeplus official in charge of the mutual business growth division. 

By Kim Da-sol (ddd@heraldcorp.com)