Lotte Mart, a discount store chain by Lotte Group, said Wednesday it has opened the 44th store in Indonesia as part of its global growth strategy.

The new shop opened in the underground floor of Pakuwon Mall in Surabaya, a port city on the Indonesian island of Java. 

The mart has a health and beauty section, as well as household and fresh food corners, and runs a membership program for regular patrons, the firm said.

Lotte Mart operates a total of 290 stores in South Korea, China, Indonesia and Vietnam, and plans to raise the number of shops to over 300 next year. (Yonhap)