[THE INVESTOR] k-Beauty Expo, a major international beauty trade show in South Korea, kicked off on Oct. 13.

The eighth edition opened for a three-day run at KINTEX in Goyang, north of Seoul, gathering 450 companies, overseas buyers and experts in various beauty sectors.

KINTEX and the Korea Trade-Investment Promotion Agency are co-hosting the event to promote South Korea’s beauty industry, which has rapidly expanded its global presence thanks to innovative products and the popularity of the Korean pop culture.

This year’s trade show will showcase a wide array of beauty products, including skin care, makeup, nail, hair and body care products, as well as fitness and health care products.

The organizer said a growing number of promising small and medium enterprises are participating this year in hopes of working toward making inroads overseas.

“This year’s K-Beauty Expo gathered the largest number of buyers at home and abroad, which is expected to contribute to the South Korean beauty industry,” the KINTEX said. “We will present the hottest trends of the Korean beauty industry in a creative way.”

The highlight of the trade show is business-to-business sessions involving about 200 buyers from 34 countries, including China, the United States, Southeast Asian nations and Russia.


(theinvestor@heraldcorp.com)