[THE INVESTOR]  Hyundai Motor said Oct. 10 that its electric vehicle appeals most to those in their 30s.

Sales of the Ioniq Electric in South Korea surpassed the 1,000-unit mark in early September, two months after its debut in the domestic market. It marked the fastest period among local EVs to reach the milestone.

By age group, those in their 30s account for the largest portion of 34 percent, with the number exceeding 40 percent if people in their 20s are included.


“The numbers vividly show the characteristic of early adopters who have no fear of trying new things and want to have new experiences first,” a Hyundai Motor official said.

Announcing the results of a survey on 748 individual customers nationwide, Hyundai Motor said 61 percent of its Ioniq buyers reside on the country‘s southernmost resort island of Jeju, which is pushing to turn all vehicles on the road into EVs by 2030.

Under the so-called carbon-free island project, Jejudo has been ramping up its efforts to build necessary infrastructure and encourage people to opt for green cars through incentives.

(theinvestor@heraldcorp.com)