[THE INVESTOR] NH Securities said on Sept.29 that LG Household & Health Care’s profits would grow below market estimates due to its stringent sales policies.

The brokerage forecast LG to post a 22.6 percent growth in operating profit at 233.1 billion won (US$ 211.44 million), and sales to grow 15.1 percent to 1.59 trillion won in the third quarter of this year.

This is following the firm’s recent decision to strictly limit sales of its cosmetic products per customer at duty-free shops. The move was interpreted as aiming to raise the value of LG’s high-end cosmetics lineup. 



By Kim Ji-hyun (jemmie@heraldcorp.com)