Mercedes-Benz Korea CEO Dimitris Psillakis urged employees to improve the quality of customer service at a biannual event on Saturday, held as part of its effort to meet diversifying market needs in South Korea.

“Let’s continue to work hard to achieve our value of ‘customer satisfaction’ with high quality service that fulfills our customers’ needs, the CEO said at the Service and Parts Open Korea 2016 held at Kintex in Ilsan, northeast of Seoul.


At the event, the local unit of the German carmaker shared its vision, new technology, and customer service trends in the presence of some 1,200 executives and staff. The event was designed to improve Mercedes-Benz Korea’s after sales service and to keep its value as a trusted brand in the market.

Various booths were prepared for employees to give them a better understanding of the brand’s sophisticated technologies and up-to-date services, the company said.

My Service, one of carmaker‘s most popular services, was one of them.

It was designed to help customers efficiently maintain their vehicles through four options: economic option, lounge option, speed option, and pickup-and-delivery option.

“Since its launch in March 2015, My Service has garnered popularity among customers on shortened waiting time,” Mercedes-Benz Korea said through a statement.

The economic option gives a 10 percent discount for those who make a reservation to visit the service center between 2 to 4 p.m.

Best Customer Experience, Mercedes-Benz’s Accessories and Collection and Mercedes-Benz’s Original Components were also introduced.

The firm has been hosting Service and Parts Open Korea every two years since 2012.

By Kim Bo-gyung (lisakim425@heraldcorp.com)