Hoegaarden Rosee is now available in 250-milliliter bottles and on tap. Since its release in August las year, the raspberry flavored beer has proven to be a hit with female beer drinkers.
The pink-tinted drink was originally released in a 750-milliliter champagne bottle aimed at female drinkers who were looking for something sweet and light.
The Hoegaarden Rosee line. From left: the 750-milliliter bottle, the 250-milliliter bottle, and draft beer. (Oriental Brewery Company)
With just 3 percent alcohol volume, Hoegaarden Rosee is a light alternative to other stronger beers and beverages.
The new versions of Hoegaarden Rosee are now available in areas with a popular nightlife, such as Gangnam, Garosugil and Itaewon. They will be distributed to premium pubs nationwide by the end of the year.
The Belgian beer brand is continuing to expand its consumer base through various flavored beers, including its strong ale Hoegaarden Grand Cru and the ruby-colored Hoegaarden Forbidden Fruits.
In Korea, Hoegaarden is produced by Oriental Brewery Company, owned by Anheuser-Busch InBev.
By Won Ho-jung (
hjwon@heraldcorp.com)
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