[THE INVESTOR]  LG Household and Health Care is eyeing the nation’s soaring pet grooming market, launching a new brand called O’s Sirius.

The pet market is currently crowded with smaller firms, most of whom are retailers of imported goods. The health care business unit of LG Group is said to be especially interested in locally producing premium pet products, news reports said on Aug. 5. 

The launching items include premium shampoo, conditioner, mist and deodorant that are made of natural ingredients.

Thus far, big companies such as CJ Cheiljedang and DongA One have focused mostly on pet food.

According to industry data, the nation’s pet grooming market is estimated at about 2 trillion won (US$1.79 billion).

By Ahn Sung-mi (sahn@heraldcorp.com)