LG Electronics has released a 77 inch TV powered by organic light-emitting diode technology, priced at 41 million won, the company said Tuesday.

The product is the latest TV model in its LG SIGNITURE product lineup and a sequel to a 65 inch OLED TV released in March.


Starting with South Korea, the electronic giant plans to release the premium TV in markets in the U.S., Europe and Asia, to expand its presence in the high-end TV category.

The LG SIGNATURE OLED TV boasts luxury but sophisticated design as well as premium sound and display quality, the company said.

Instead of using metal sheets to cover the back of OLED panel, the company applied an intensified glass sheet to make the TV look slimmer.

The company also increased the sound capacity of the TV at 30 percent from its previous model in cooperation with a U.S. audio company Harman Kardon. The product features 10 speaker units to provide rich, three-dimensional sounds, it added.

By Cho Chung-un (christory@heraldcorp.com)