[THE INVESTOR] Coson has teamed up with Hunan Yujiahui Cosmetics, a leader in mask sheets market in China, to secure the ever-growing market for its cosmetics including mask sheets.

The company announced on July 14 that it has signed an agreement to establish a joint venture with the e-commerce firm specializing in cosmetics sales, to sell Coson products in China. 


They will start with Coson’s sheet masks and in the future will develop products through original development manufacturing, the company explained. Coson already has a strategic partnership with Yujiahui to supply ODM for its four brands, including Yunifang, which has topped the Chinese sheet mask market.

The Chinese online cosmetics retailer has attracted funds from Xiaomi founder Lei Jun and National Development and Reform Commission, and can process up to 1 million orders a day thanks to an electronics transaction system developed on its own.

By Hwang You-mee (glamazon@heraldcorp.com)