[THE INVESTOR] Game developer Nexon said June 30 that its mobile role-playing game “HIT” will be released in global markets on July 7.

The mobile game, which will support 10 languages including English, Chinese, German, French, and Thai, is to hit 140 global markets.

But two neighboring countries Japan and China were excluded for the launch.


“Japan is different from other markets as animation-inspired games featuring cute characters mostly top the mobile game chart, so we are planning to enter the market with a more localized version,” said Lee Seul-ki, a public relations representative of Nexon.

The official added the publishing rights in the country is owned by Barunson E&A, another Korean game publisher.

Since its launch in November in 2014, “HIT” has garnered popularity with the number of downloads reaching 5 million.

Joining forces with Samsung Electronics, Nexon showcased the global version of the mobile game at the E3 game trade show in Los Angeles earlier this month, receiving positive reviews from many of the 16,500 visitors to Samsung’s exhibition booth.

The Pangyo, Gyeonggi Province-headquartered company also held the game’s showcase event in Taipei, Taiwan, in June 5, attracting some 1,000 participants.

“Nexon is making the utmost efforts to develop games that can appeal to global game players,” said Lee Sang-man, head of the firm’s global mobile business unit.

By Kim Young-won (wone0102@heraldcorp.com)