Lucky Chouette offers virtual fittings

Casual fashion brand Lucky Chouette will be testing out a virtual fitting service called “Try Clothes Online” until the end of July.

Try Clothes Online is a collaborative service provided by British IT start-up Metail and Kolon Benit. Consumers will be able to virtually try on 100 looks from Lucky Chouette’s spring-summer collection using an avatar customized to the user’s body measurements.

The service will recommend optimal sizes for the items chosen by users. Products can be purchased based on the virtual fitting.

To try the service, go to www.luckychouette.com or the mobile site m.luckychouette.com.

(hjwon@heraldcorp.com)


KT&G renews Simple Ace packaging

Tobacco manufacturer KT&G has come up with new packaging for three products in its Simple Ace line.

The new designs center on the diamond-shaped Simple Ace logo, with a more dynamic background pattern, KT&G said.

The products with new packaging are the Simple Ace 1, Simple Ace Vision 3, and Simple Ace 5.

Their tobacco and tar content remain the same, and prices are maintained at 4,500 won ($3.80) per pack.

Simple is the top-selling slim cigarette brand in Korea, taking up over 40 percent of the slim cigarette market, according to a KT&G spokesman.

(hjwon@heraldcorp.com)


E-mart partners with Kakao for new service

Discount retailer E-mart said Thursday that it has partnered with Kakao Navi to launch a new shopping navigation service.

Users who set an E-mart outlet as their destination on Kakao Navi will receive a 5,000 won coupon for purchases over 70,000 won once they arrive.

E-mart said in a statement that its shopping network would have synergy with Kakao Navi’s 4.5 million users.

The retailer hopes to attract more shoppers by promoting its stores through Kakao Navi.

E-mart and Kakao Navi are planning to run more promotions in the vacation months of July and August.

(hjwon@heraldcorp.com)


MCM collaborates with Christopher Raeburn

Luxury fashion brand MCM announced Thursday that it has collaborated with British designer Christopher Raeburn for its 2017 spring-summer collection.

The collaborative pieces will make their debut at the brand’s fashion show in London on June 11.

MCM, which celebrates its 40th anniversary this year, said that the collection represents a reinterpretation of its brand heritage. According to MCM, Raeburn used its signature logo-printed material to create ready-to-wear clothing and accessories for “global nomads.”

The collection was designed in unisex styles to demonstrate “functional and sustainable style for the next generation,” the brand said in a statement.

(hjwon@heraldcorp.com)


Dior opens online store in Korea

Dior opened an online boutique in Korea this week, offering both its signature handbags and seasonal accessories to shoppers.

This is the brand’s first online boutique in Asia. Dior operates online shops in European countries such as France and Italy.

Dior follows in the footsteps of brands such as Gucci and Burberry, which already operate online stores here.

Industry watchers say that the Korean online boutique is likely a test bed for expanding Dior’s online shopping network in the face of slowing sales growth offline.

Dior’s online boutique can be found at www.dior.com.

(hjwon@heraldcorp.com)


Pepero teams up with rapper Beenzino

Lotte Confectionery’s iconic snack Pepero has teamed up with rapper Beenzino.

The collaboration includes new packaging for Pepero, as well as music, music videos and ads.

The new packaging, created by IAB Studio which includes Beenzino, depicts Pepero as bars on a music equalizer.

The campaign also released a song called “Life in Color,” as well as a music video and TV ad that features Beenzino. All of the content can be accessed by scanning the QR code on Pepero boxes.

Lotte Confectionery called the collaboration a “snack album project” that provides consumers with music when they buy snacks. 

By Won Ho-jung (hjwon@heraldcorp.com)