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Employees at Korean carmakers prefer Tesla for EV purchase

May 11, 2016 - 15:50 By Shin Ji-hye
More than half the employees working in the nation’s automotive industry said they would consider a Tesla car for their future purchase of an electric vehicle, a survey found Wednesday.

Blind, a social app provider that operates anonymous bulletin boards for employees of a specific company or an industry overall, conducted the survey on 164 members of its auto section.

According to the survey, 53.7 percent of respondents said fully-electric vehicles would not become a general trend in the nation’s car market even in the future.

(Bloomberg)
The lack of charging facilities (53.7 percent) and high car prices (34.4 percent) were cited as the key issues hindering the wider adoption of EVs here.

They picked Tesla (37.8 percent) and the nation’s largest Hyundai-Kia duo (29.3 percent) as the carmakers that would lead the upcoming era of electric mobility.

But when asked about their personal choice, more than half the respondents (51.2 percent) said they would consider a Tesla car if they were to buy an EV.

Blind approves membership via the applicant’s company email address only. Its auto section consists of about 100 bulletin boards of Korean carmakers, local operations of foreign brands and parts suppliers.

By Shin Ji-hye (shinjh@heraldcorp.com)