The creative culture festival “C-Festival 2016” will be taking place at the Convention and Exhibition Center in Samseong-dong from May 4-8.

The annual festival, jointly launched by Coex and the World Trade Center Seoul in 2015, will present events and programs featuring K-pop, art, culture, and technology. It will also feature programs that cater to specific needs such as family time, romance, exhibitions and conventions and healing. More details can be viewed on its website www.c-festival.com.

Throughout the five-day festival, exhibitions based on various themes spanning from desserts to technology will be held at Coex Halls and the lobby.

The C# exhibition will showcase unique themes, creating a venue for cultural and artistic experiences. During the exhibition, there will be sweet treats and desserts, pop art by renowned artists, rookie designers’ newly launched brands, as well as Arabic culture.

Press photos taken by about 500 photojournalists last year will also be on display at the lobby under the title “Capture the Movement & the Times.”
Photo and video equipment will be also showcased on the first floor, including cameras, camcorders, lenses and memory cards.

The festival will also cater to K-pop fans.

As part of the grand finale of the festival, hallyu stars, including Psy, 11-member girl group I.O.I, and boy bands iKON and Winner, will perform at Yeongdong-daero at 7 p.m. on May 8.

Moreover, for those who want to explore the world of K-pop, SM Entertainment will be offering a studio experience at the SMTOWN Open House. The agency will provide visitors with hair and makeup styling, dance and vocal training, and photo shoots -- just like K-pop stars.

Meanwhile, in celebration of Children’s Day, a parade with giant balloons featuring various characters and the traditional cultures of 50 countries will take place along the Coex building from 2 p.m. to 4 p.m. on May 5.

For more information, call (02) 6000-1125.

By Jung Eun-jin (jej2403@heraldcorp.com)