Hallyu star Lee Min-ho has signed a one-year contract to become the new face of local health food brand Good Base, according to the company on Monday.

“Lee Min-ho’s clean, healthy image is well-suited for the natural purity emphasized by Good Base,” said Lee Kang-don, an official of Good Base, in a statement.


Lee Min-ho is an actor best known for his role in hit dramas such as “Boys Over Flowers” and “The Heirs.”

Good Base is a health food brand operated by the Korea Ginseng Corporation, offering products such as health drinks made with pear or pomegranate extracts.

All of the brand’s products are regulated using the same 290 quality specifications followed by the Korea Ginseng Corporation for their trademark red ginseng brand Cheongkwanjang.

By Won Ho-jung (hjwon@heraldcorp.com)