Top star Song Joong-ki has been selected as the new model for local cosmetics brand “Forencos,” the actor’s agency Blossom Entertainment announced Tuesday.

“Forencos,” an eco-friendly cosmetics brand established in 1988, uses natural ingredients in skin care and makeup products, with herbs and flower extracts.

The cosmetics brand picked Song for his image of innocence and honesty, and the flawless image built through his KBS2 hit TV drama series “Descendants of the Sun,” which perfectly suits the brand’s image, the agency said in a press release.


The cosmetics brand is set to expand its market by launching stores in local duty-free shops and 10 overseas markets including China, Hong Kong and the U.S.

Meanwhile, the actor is slated to set out on an Asia tour April 17.

By Jung Eun-jin (jej2403@heraldcorp.com)