Nonagon, a fashion brand co-launched by Samsung C&T’s fashion unit and YG Entertainment, has opened a pop-up store at the Galleria Department Store in Apgujeong, Seoul. It will run until Feb. 11.

As part of its 2016 spring and summer collection, Nonagon has launched apparel inspired by military and circus concepts such as motifs from freak shows. 


Since the pop-up store opened in Galleria last week, Nonagon’s signature goods, which include its bomber jackets and backpacks, have been selling especially well, according to Nonagon.

The brand is also running pop-up stores at the I.T Beijing Market, Shanghai’s Citic Square and Hong Kong’s Landmark shopping mall, until Feb. 2. It will open more pop-up shops in Japan next month.

By Sohn Ji-young (jys@heraldcorp.com)