Yamaha Music Korea announced Tuesday that it has appointed Hideo Kaneda, former head of Yamaha's Taiwanese operations, as its new chief executive.

The company expects its new CEO “to work not only for the expansion of Yamaha’s instrument business, which is its main focus, but also to nurture its burgeoning audio device segment” in Korea.
 
Hideo Kaneda first joined Yamaha in 1986. He later served as the sales director of the company’s Chinese operations from 2006-2012 and the CEO of Yamaha’s Taiwan branch from 2013 to 2015.

“I will work with the company and local employees to grasp a deeper understanding of the Korean market and offer local customers the best service possible,” Kaneda said.

He also vowed to implement “innovative and exclusive marketing strategies to drive up customer satisfaction.”

By Sohn Ji-young (jys@heraldcorp.com)