CJ O Shopping plans to launch a home shopping channel in Malaysia in a joint venture with Media Prima TV Networks, a major Malaysian media group. 
The home shopping unit of CJ Group said it would start airing the new shopping channel in the first half of the year. The primary target will be the rising middle-class consumers in the Southeast Asian nation.

CJ O Shopping will invest up to 19 billion won ($15.7 million) to assume a 49 percent stake in the channel. Media Prima TV Networks will make up the remaining 51 percent.

Under the agreement, CJ will handle overall operations, with Media Prima providing the media infrastructure.

Media Prima TV Networks operates Malaysia’s four leading free-to-air television stations, as well as radio stations and online channels.

CJ O Shopping has a presence in China, India, Thailand, Turkey, Mexico and four other countries.

(khnews@heraldcorp.com)