Tony Seba, a lecturer in entrepreneurship at Stanford University, paid a visit to the battery manufacturing campus of Samsung SDI in Cheonan, South Chungcheong Province on Tuesday.

The Stanford University lecturer who teaches entrepreneurship, disruption and clean energy is also the author of “Clean Disruption of Energy and Transportation,” in which he claims that electric cars coupled with the advancement of energy technology will cause a paradigm shift in the automotive sector.
 
The visit follows his request to visit the manufacturing site of the Samsung Group affiliate, one of the world’s leading battery-makers.

After touring the Cheonan campus where Samsung SDI rolls out batteries for electric vehicles, tablet PCs, smartphones, and electric drills, he met with the management of the Korean firm.

The details of the meeting were not disclosed, but a Samsung SDI official said the Stanford University lecturer and the top executives “shared their views on the future battery business.”

After finishing the tour, Seba said he witnessed the prowess of the battery market leader and was “impressed,” by the quality control system installed at the manufacturing facilities.

He also hoped Samsung SDI would make more contributions to the global move to accelerate the era of electric vehicles.
 
In his book, he defined an electric car as a tablet PC on wheels, predicting the widespread distribution of the new types of cars down the road, including autonomous cars running on renewable energy.

Samsung SDI put the book on the list of must-reads during the holidays for the firm’s executives and employees earlier this year.

During his stay in Korea until Saturday, Seba is scheduled to have meetings with government officials, figures from the academia, and executives from private firms in the energy and electric car sectors.

By Kim Young-won (wone0102@heraldcorp.com)