South Korean tech giant Samsung Electronics Co. was chosen as the most-loved brand in Russia for the fifth year in a row, a survey showed Sunday.

In the survey by Russia-based Online Market Intelligence, Samsung Electronics garnered 20.1 percent of support from 1,500 respondents living in cities with over 1 million people in Russia.

Japanese electronics company Sony followed with 9.6 percent, and U.S. tech behemoth Apple came next with 9.5 percent, OMI said.

Germany sportswear company Adidas ranked fourth, beating its American rival Nike by a slim margin, it added.

Samsung has held a strong foothold in Russia in the electronics consumer sector, edging out its archrival Apple for the third consecutive year there. (Yonhap)