Hyundai Motor Group announced Sunday that its “Going Home” campaign video, which was posted Friday, has already reached over 10 million views on YouTube.
The video shows an elderly man who left what is now North Korea during the Korean War (1950-53) experiencing a virtual drive through his homeland via a digital restoration using 3-D video technology.
The video, produced in separate Korean and English versions, saw positive reactions both domestically and abroad, as each reached over 5.4 million views, totaling more than 10.9 million views.
Participants in Hyundai Motor‘s “Going Home” campaign look at a digital restoration of their hometown in North Korea. Hyundai Motor Group
The campaign was meaningful in that it used creative technology and realized impossible dreams by allowing the elderly to digitally revisit their hometown, company officials said.
The Going Home campaign used a Human Machine Interface, which is also used in developing new Hyundai and Kia cars, along with navigation technology and VWorld, the spatial data open platform map service from the Ministry of Land, Infrastructure and Transport.
“We directed this project by fusing auto technology and creative ideas, with the desire for Korean reunification,” said a spokesperson from Hyundai Motor Group. “We will use do our best to hold social responsibility using technology beyond a method of transportation and being considerate toward people.”
By Sang Youn-joo (
sangyj@heraldcorp.com)
