Industry Awards / Credit Card
Shinhan Card
Shinhan Card, as the No. 1 credit card firm in market share with the number of customers reaching 22 million, is continuously trying to offer customers better services despite the rapidly changing business environment.
In the fintech segment, in particular, Shinhan has been making full-fledged efforts to improve customer convenience, as it recently set up a mobile-based ecology in which 3.5 million customers spend more than 300 billion-won ($270 million) a month.
Jang Jai-young, General manager of brand communication
As the credit card firm grabbing the largest percentage of the Korean market, Shinhan will take the initiative in notifying emerging markets worldwide of South Korea’s developed financial services.
Shinhan Card also plans to seek a variety of trials and challenges to become a “Great Company” beyond being the local card industry’s No. 1 firm.
The new advertisement also a part of Shinhan Card’s fresh endeavors. This time, the ad features simple commercial copy, a paper art with a nice texture and sensuous colors -- designed to deliver our messages more clearly.
Our staff will put more priority on advertising that well represents Shinhan’s business philosophy.
By Chang Jai-young, General manager of brand communication
