Seoul City will unveil its new brand, suggested and picked by citizens and visitors, on Wednesday.

The Seoul Metropolitan Government had revealed three finalists to replace the current brand “Hi-Seoul.” They are “I.SEOUL.U” to emphasize harmony, “seouling” to show the city’s dynamic nature and “SEOULMATE” to represent the city’s friendliness, the city officials explained.

The final brand will be picked by weighing 50 percent of early voting, 25 percent of an on-site poll by a council of 1,000 citizens and 25 percent of votes by professionals in the fields of brand and design.

Among the professional panel are professor Kim You-kyung of Hankuk University of Foreign Studies and head of the nation branding committee, Kim Hong-tack, CCO and founder of creative solution group Playground, cartoonist Park Jae-dong and professor Seo Kyoung-duk of Sungshin Women’s University.

Seoul City has gathered ideas for the new brand since July through public contest. The three were picked as finalists from some 16,000 ideas.

The event will be celebrated with a host of ceremonies including performances by K-pop stars including AOA, Red Velvet and BTS. It will also be aired live through http://tv.seoul.go.kr.

From news reports