Primera, a skin care cosmetics brand under South Korean beauty giant Amore Pacific, has launched a limited edition of its flagship Watery Cream Alpine Berry.

The cream’s case has been designed to feature an eco-friendly illustration as part of its efforts to support the protection of the earth’s wetlands. The company will donate part of the cream’s sales profits to The Biodiversity Foundation in Korea.


Primera’s Watery Cream Alpine Berry is a moisturizing cream made with alpine berry and papaya extracts, known to protect and deliver moisture and vital nutrients to the skin.

The 100 ml limited edition cream can be purchased at Primera stores nationwide for 55,000 won ($50).

By Sohn Ji-young (jys@heraldcorp.com)