Korean coffee shop brand Caffe Bene opened its first franchise outlet, “Caffe Bene SC Vivocity,” in Ho Chi Minh City. Placed in the bustling shopping mall of SC Vivovity, the 297 1/2-square-meter coffee shop sells Caffe Bene’s best-selling shaved ice desserts alongside bagels for busy shoppers.
The company already has two outlets in Vietnam, directly operated by the Korean headquarters. It plans to open 47 more there by 2016.
By Bae Ji-sook(
baejisook@heraldcorp.com)
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