Men’s online clothing store Commas in em (www.commasinem.com) has been gaining attention for its fast growth since opening in May. The chief executive, Park Hae-nal, attributes this success to the knowledge she gained from a professional course provided by Korea’s leading e-commerce solution provider cafe24 (www.cafe24.com).

During college, Park took a “How to Start an Online Business” course by cafe24 which provided helpful resources on how to become a CEO, as well as the actual process of building an online store. The course also covered topics such as selecting items to online marketing.

As a result, Commas in em has generated a lot of revenue just four months after opening. The company boasts various styles for men, and shows off possible styling combinations via a “look book” page on its website.

Park says a number of her customers tend to buy the items styled exactly as they are on the “look book.”

Commas in em is also trying to expand globally. Park believes that based on the popularity of Korean fashion on social media such as Instagram and Tumblr, the company would have a bright future ahead.

“To satisfy the growing global demand, we are planning to design more of our own products,” Park said, and added, “We hope we can strengthen Korea’s competitiveness in the global e-commerce market.”

By Sang Youn-joo (sangyj@heraldcorp.com)