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McDonald’s makes surprise price increase

Feb. 16, 2015 - 19:05 By Korea Herald
McDonald’s Korea on Monday announced that it would raise the price of some of its best-selling menu items by an average of 1.89 percent starting Feb. 23.

Ten hamburgers will be subject to the price raise including the Big Mac, which will go from 4,100 won to 4,300 won ($3.70 to $3.90), as well as five breakfast items and four desserts.

“This has been an inevitable decision. We have been struggling to provide the best products and services despite the soaring (prices of) ingredients, logistics and other costs but could not help it,” an official at McDonald’s Korea told The Korea Herald.

The U.S. fast food giant has announced price raises every February since 2011. Its prices have been raised by a similar amount each time.

The Korea National Council of Consumer Organizations in April 2014 accused McDonalds and other food-makers of colluding on price increases.
“It seems like there is a pattern ― when meat and wheat prices go up in January, the other food prices go up. It is chronic,” the organization stated.

On the other hand, McDonalds Korea reduced the price of its coffee-based beverages by up to 20.7 percent in January.

By Bae Ji-sook (baejisook@heraldcorp.com)