LG Electronics Inc. will showcase organic light-emitting diode TVs and its first quantum dot TV at the 2015 Consumer Electronics Show kicking off Tuesday (U.S. time) in Las Vegas, as it pushes ahead with the two TV models as its next growth engine.

The 55-inch model will be unveiled as LG’s 2015 OLED TV, the company said, following the global debut of larger-sized 65- and 77-inch models in August last year.

The OLED TV lineups will come in a “flexible design” by LG, which allows a user to control the shape of the TV screen, making it either flat or curved.

The introduction of the smaller OLED TV reveals LG’s intent to focus on the product as part of its future strategy, analysts said. (Yonhap)