Seoul Metropolitan Government on Tuesday introduced 20 cartoon-themed taxicabs in its effort to serve children better.

The 20 vehicles feature Pororo, a popular penguin character in South Korean animated cartoon series named “Pororo the Little Penguin,” on their exterior.

Passengers don’t have to pay extra for the specially decorated taxis. Those who would like to utilize the service can make an online reservation on the SMG website. One has to make an appointment at least a week before the day they would like to use the service.

Once the process is completed, the city will send a text message confirming the reservation, including the time and location, at least three days before the day of the scheduled ride.

However, the services are not strictly based on reservations. Those who are lucky enough to spot the vehicles on the streets can use the service just like any other taxi in Seoul, SMG said.

“We hope these cartoon-themed vehicles can bring a little joy to everyday lives of our citizens,” said Kim Kyung-ho from SMG.

The city said the 20 vehicles will offer their service until May of next year, and will decide whether or not to continue the service then.

By Claire Lee (dyc@heraldcorp.com)