Samsung Electronics’ global presence in mobile phones and high-end TVs declined in the third quarter while its market share in DRAMs and displays rose, industry data showed Sunday.

Analysis of quarterly reports released by the tech company showed Samsung’s market share in the IT mobile sector dipping 1 percentage point to 23.9 percent in the July-September period compared to the first half of this year.

The numbers based on findings by Strategy Analytics, a global research and consulting firm, also showed that market share dropped 3 percentage points on an annual basis from last year’s 26.8 percent.

The results come as Samsung has been losing ground, particularly in China, to cheaper rivals such as Xiaomi, Huawei and Lenovo.

In the consumer electronics field, Samsung’s market share in TVs edged down to 23.9 percent in the third quarter from 24 percent in the January-June period. This is still higher than 21.6 percent tallied for the whole of last year, although the company’s dominance is being challenged by Chinese rivals. (Yonhap)