With the world economy seeing a rapid increase in trade, both public and private enterprises are finding it necessary to better manage their supply chains and logistics using information technology.

Samsung SDS, South Korea’s IT solutions giant, seeks not only to help them improve their logistics and inventory management systems, but also to efficiently manage risks against natural disasters and unpredictable economic downturns.

The company said Tuesday that its advanced solution, called Cello, enables enterprise users to comprehensively operate and manage their logistics businesses and networks, from planning and sourcing to data analysis and execution.

The unified platform, which was developed in 2012, also allows users to track goods shipped overseas in real time and forecast demand via sensors and data analytics, two key components of the Internet of Things. It currently provides the Cello Plus service.

Samsung SDS’ Cello solution brand has been domestically recognized, and has been used by big companies such as Samsung Electronics and POSCO, Korean conglomerates noted for their efficient management of supply chains and logistics.

The company now seeks to introduce its SCL solutions to potential global customers through an annual industry conference hosted by the Council of Supply Chain Management Professionals, which is being held until Wednesday in Texas.

Samsung SDS said its key focus is to promote Cello as a smart logistics platform to some 130 companies participating in the event, which is being held to share ideas, research and knowledge in supply chain management.

“The conference is a great opportunity for us to globally introduce our Cello solution to industry professionals,” said Kim Hyung-tae, executive vice president of Samsung SDS’ logistics business unit.

“We will aim to boost the brand and make a foray into new overseas markets.”

This is in line with the company’s vision of becoming a global IT solution and service provider that can create and add value for its current and future customers.

In July, Samsung SDS chief executive Jun Dong-soo told the company’s shareholders that it aims to achieve sustainability by focusing on developing and providing high value-added and differentiated IT service.

The company’s initial public offering, which is planned for later this year, is also part of efforts to boost its global presence and overcome decreasing business opportunities at home.

Samsung SDS also has other solutions products including the Manufacturing Execution System for manufacturers, and the Enterprise Mobility Management for security protection.

By Park Hyong-ki (hkp@hearldcorp.com)