K-pop idol group EXO has been chosen to model for luxury fashion brand MCM. A related shoot was taken with two different concepts - punk and dandy -- in which the idols posed in European styled outfits, each showing off a different charm. 

MCM lauched an exclusive EXO online page (http://exo.mcmworldwide.com), where various events will be held throughout September. Presents that can be won through the site include items that EXO wore at the shoot, MCM’s luxurious iPad pouch and much more. 

By Cho Han-na, Intern reporter (hnncho@heraldcorp.com)
(Photo credit: MCM)