Hanwha Life Insurance, the nation’s second-largest insurer, is reaching out to customers with heartfelt a advertising campaign.

Its latest television commercial, called “Live your today,” is part of a series of marketing initiatives encouraging people to lead happier lives.

The new commercial questions the traditional way of thinking that calls for the younger generation to sacrifice the present for a better future, emphasizing that the more important values in life involve pursuing true happiness. 

“Through this campaign, we hope to tell people not to live up to the values set by others, but to lead their lives according to what they believe in,” a company spokesperson said.

Hwang In-jeong, manager of the company’s brand strategy team, said the firm also aimed to show viewers and potential customers that the true goal of insurance is to help people live happy and comfortable lives.

“We hope to continue integrating this value into our services and products,” she added.

Hanwha Life Insurance has produced a video carrying a similar message that was circulated on YouTube and Facebook, along with short articles it wrote stressing the importance of staying happy.

These articles have attracted more than 7,000 Facebook fans within a month of the campaign launch, Hanwha said. It now plans to distribute gifts to 6,000 Facebook users who have shared its message with others online.

Since Hanwha Life Insurance launched its new ad campaign last October, the company’s brand awareness has tripled, according to local research firm Embrain.

By Shin Ji-hye (shinjh@heraldcorp.com)