Amway Korea, the Korean unit of the U.S.-based direct-sales giant, is ramping up efforts to give back to society with its social responsibility campaign Hope Vitamin, in celebration of its 11th anniversary this year.
The company currently operates four programs mainly aimed at children’s wellness. Among them, the Hope Vitamin volunteer program encourages Amway employees and the company’s independent business owners to participate in volunteer activities on a regular basis.
Amway employees and the company’s independent business owners participate in a cooking class with visually impaired people at a welfare facility in Seoul. (Amway Korea)
All the plans regarding the operation and funding are made by the Amway sales agents, with the company supporting their activities. The company also encourages them to join one of its industry-university cooperation projects.
Other programs include Thinking Green Frog, for nurturing the creativity of children; Health Guardian, for improving the physical and psychological wellness of children; and Soccer Class, for teaching teamwork through soccer.
According to the company, almost 100,000 employees and business owners have participated in the Hope Vitamin programs over the past decade. A total of 10,412 children have benefited from their activities.
“Amway Korea has continued the Hope Vitamin campaign, with all the employees and sales agents thinking together and encouraging each other,” said Amway Korea chief executive Park Se-joon.
“Based on the know-how accumulated over the past decade, we will be leading efforts to improve children’s wellness.”
The Korean unit’s Hope Vitamin programs are based on Amway’s global social responsibility effort Amway One by One Campaign for Children.
The global program mobilizes Amway’s regional affiliates, employees and distributors in communities around the world to engage in causes that support children in need.
What started as a corporate initiative back in 2003 has now turned into a grassroots movement. About 2.7 million Amway employees have helped some 10 million children over the past decade.
The company has spent $190 million on the program alone.
Amway, the global No. 1 direct-sales company, owns popular brands including Nutrilite and Artistry. Its products range from vitamins and dietary supplements to cosmetics, water purifiers and kitchen appliances.
By Lee Ji-yoon (jylee@heraldcorp.com)
