CJ opened “CJ Food World,” near the historic site of Tiananmen square in Beijing on June 27. This is the second restaurant complex in China for CJ, following the Beijing Lidue outlet, which opened in 2012.

In the 1,250 square-meter Food World, some of the most famous CJ’s food and beverage brands including Tous Les Jour and Twosome Coffee operate alongside Italian restaurant TLJ Italian Bistro and CJ LogoShop Qianmen. “We have joined hands with Soho China, a local real estate developer, to present the quintessential CJ brands in places that are frequented by both Chinese and foreign tourists,” said No Hee-young, adviser of CJ. “In the future, the food and beverage as well as cinemas and entertainment businesses will create even greater synergy,” she added.

CJ is planning to have 3,500 restaurant outlets in China by 2017.

(baejisook@heraldcorp.com)