LG Electronics’ latest smartphone, the G3, has been gaining sales momentum and consumer attention from what industry watchers describe as its display quality and user-friendly interfaces, outshining its rival, the Samsung GalaxyS5.
The phone’s simple and high-resolution imaging features are mainly attributable to LG Innotek’s camera module, along with LG Display’s Quad HD LCD panel.
LG Innotek, the world’s leading camera module developer, deployed its 13-megapixel module, a complementary metal-oxide-semiconductor sensor, with an optical image stabilization system for the G3, which launched global sales through some 170 mobile carriers on Tuesday.
A model poses with LG Electronics’ G3 smartphones embedded with LG Innotek’s camera modules powering its optical image stabilizer, dual-LED flash and laser autofocus. LG G3 hits global markets on Tuesday. (LG Electronics)
The tech parts affiliate of LG Electronics said it was able to help the new smartphone stay slender by keeping its camera module at a thickness of 5.7 mm even with the OIS and 13 megapixels.
The OIS is generally embedded in digital single-lens reflex cameras, enabling users to photograph subjects in low-lighting conditions as it reduces blurriness resulting from movement while shooting. The 13 megapixel is the highest digital imaging component to be used for smartphones. A DSLR camera normally has 24 megapixels.
LG Innotek was able to develop a thin module for the slender G3, despite challenges such as integrating the image stabilizer, which could have made the CMOS sensor bigger and created a bump on the back of the smartphone.
LG Innotek’s camera module
This led LG Innotek to optimize other key components for faster and higher-resolution imaging, such as its dual-LED flash and laser autofocus.
Using two processors for the dual-LED flash, its module was able to speed up the operation of the flash and laser autofocus.
The dual-LED flash, which offers brighter light, and the autofocus enable users to take better pictures in a dimly lit environment.
The G3’s dual-LED can also allow photographers to shoot under different lighting temperatures, meaning that it can correct and balance colors to get a more natural look.
“The company’s module, which can efficiently run other key components in the G3 with LG Electronics’ software embedded in the hardware, allows for high-quality image processing,” said an LG Innotek spokesperson.
By Park Hyong-ki (hkp@heraldcorp.com)
