Shinsegae Department Store will open Lady M, a New York dessert shop, Wednesday. It will open at its Namdaemun headquarters and Gangnam location in Seoul, and at its branches in Centum City, Busan and Gwangju.

Lady M, which was launched in Manhattan’s Upper East Side in 2004, topped the Zagat survey’s dessert section three times in a row.

Its signature item is the crepe cake, priced at 65,000 won for a whole cake and 7,000 won a piece. The store is planning to develop dessert items with homegrown ingredients and recipes for local customers.

(baejisook@heraldcorp.com)