LG Household and Care released a mask set from its sub-brand Beyond, promoted by actor Kim Soo-hyun.

The face moisturizing mask set comes in three types: soothing, intensive moisturizing and whitening. The soothing mask uses aloe vera, while moisturizing and whitening masks contain hyaluronic acid and rice bran extracts, respectively. The mask sheets are made of tensel textile to more smoothly fit on the face, LG said.

“We are planning to export the masks to Hong Kong, Vietnam and Indonesia, where Kim Soo-hyun’s popularity is huge. We will also aim for extensive overseas marketing in the future,” said Park Woong-chul, brand manager of Beyond.

(baejisook@heraldcorp.com)