AmorePacific’s premium skincare brand Sulwhasoo teamed up with a group of artists to mark the 17th anniversary of its bestselling essence, First Care Activating Serum.

Mother-of-pearl lacquer maestro Sohn Dae-hyun helped promote the serum by endorsing the company’s claims that the product creates “dewy skin.”

Internationally acclaimed media artist Jin Si-yon, meanwhile, helped shape the bottle, which involves a wide color palette.

The serum was formulated to replenish essential moisture and nutrients, AmorePacific said.

Some of the main ingredients are milk-vetch, licorice, and dwarf lilyturf, which reportedly work synergistically to optimize the Korean herbal ingredients while offering deep hydration, the cosmetics maker said.

(baejisook@heraldcorp.com)