The Korean hotel chain brand Benikea has welcomed a Japanese Carlton Hotel in Fukuoka, the first overseas hotel to join the brand run by the Korea Tourism Organization, Korea’s state tourism agency. The hotel with 130 guestrooms is one or two hours’ drive away from tourist attractions such as Beppu hot spring, Yufuin and street food vendors in Nakasu.

The KTO expects the new Benikea brand hotel in Japan will be a trusted accommodation choice for Korean tourists and business travelers.

“The KTO plans to support online booking via the Benikea hotel booking website and facilitate promotion in other parts of Asia, such as China and Southeast Asia,” said Shin Ok-ja, director of the Benikea team at the KTO. (wylee@heraldcorp.com)