SK Innovation, the holding company of SK Energy Co., is receiving favorable customer reviews for its latest ad featuring “green coal” technology, the company said.

The commercial ― a sequel to the company’s “ASK” campaign ― was ranked top in the “most original” category by TVCF, a leading local information website that specializes in advertisements.

Viewers said that green coal, the next-generation green energy technology, was well conveyed for the public to easily understand.

SK Innovation has been steadily working to improve and provide energy from coal that minimizes pollutants such as CO2 emissions.

By utilizing special filming techniques, the company shows coal breaking down and then taking form as a different source of energy, providing viewers with a clear visual impact.

“The ‘ASK’ campaign ad series was designed to effectively deliver SK Innovation’s management philosophy of thinking outside the box to create new innovations,” said a company official.

The green coal ad will soon also be available in print, according to the company.

By Kim Joo-hyun (jhk@heraldcorp.com)