WIN&WIN, a domestic sporting goods company, is a leading player in the global market for archery equipment with 40 percent of the market share.

The company led by CEO Park Kyung-rae, a retired athlete from the Korean national archery team, provided 52 percent of the bows for the 2012 London Olympics. It has also dominated about 60 percent of the Japanese market and is competing with Hoyt, its rival firm in the United States, to become No. 1 in the global market.
 

WIN&WIN’s new bicycle WIAWIS

Utilizing the technology and techniques it has accumulated in the production of bows, WIN&WIN is now planning to enter a different market in November ― the bicycle market.

The company’s new product, WIAWIS, is the first bicycle using in Korea that has been developed 99 percent domestic technology and materials, according to the company.

Under the motto “Win Your Body,” the WIAWIS is said to be gaining much attention and interest among consumers and investors.

“I don’t believe the creative economy only refers to making something from nothing. Ex-athletes, like myself, having a high performance in producing excellent sporting goods can also be a great creative economy,” CEO Park said.

Park retired from archery in 1993 and later established the bow-making company.

By Kim Joo-hyun (jhk@heraldcorp.com)