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Psy unable to stem ‘American Idol’ ratings plunge

May 21, 2013 - 20:17 By Korea Herald
Korean rap star Psy graced the stage of “American Idol” last week for its season 12 finale show where he performed his “Gangnam Style” follow-up single “Gentleman.”

However, promises of pelvic thrusting and hip-swaying proved insufficient to salvage the show’s plunging ratings. The season concluded with its lowest finale rating in its 13-year history.
Psy performs “Gentleman” on “American Idol” on May 16 in Los Angeles. (Yonhap News)

The once must-watch audition program that revolutionized the U.S. TV and music industry was desperate in its attempts to revitalize its viewership numbers and a performance by Psy wasn’t its only attempt to breathe life back into “American Idol”: the season finale also included a stellar lineup of JLo, Aretha Franklin, Jesse J and former American Idol contestant Adam Lambert. But apparently, the star-studded performances failed to make any impact.

Psy’s “Gentleman” music video is on its way to reaching the 350 million views-mark after its release on YouTube on April 13. Psy is scheduled to co-host the Much Music Video Awards ceremony in Canada, which will take place on June 16.

By Julie Jackson (juliejackson@heraldcorp.com)