Seo Kyung-duk, a PR expert in promoting Korean culture, said he would post a new ad for makgeolli in the Wall Street Journal later this month.

The professor of Sungshin Women’s University in Seoul commented on Twitter on Thursday that “the actor Song Il-kook, who has become a world star thanks to the worldwide success of his drama ‘Jumong,’ will participate in this project.”

The ad will be financed by crowdfunding, a method that enlists financial support from ordinary citizens interested in the project. Anyone can join the project by donating at the fundraising website, “Ucanfunding.”

Seo has advertised the traditional Korean dish bibimbap overseas since early this year, teaming up with members of the popular TV show “Infinite Challenge.” The actress Lee Young-ae was also featured in the bibimbap ads in the New York Times in February, reflecting her popularity in connection with her role in the historical TV series, “Jewel in the Palace.”

From news reports
(knews@heraldcorp.com)