British American Tobacco Korea launched its newest edition of “Dunhill LIGHTS,” the tobacco maker said Monday.

Targeting young adults, the upgraded version of Dunhill LIGHTS is 2,700 won ($2.40) a pack and contains 6 milligrams of tar.

“Dunhill blend masters came up with a special and unique blend for the new Dunhill LIGHTS using top quality tobacco leaves,” BAT said in a statement, saying the company carried out some 300 quality tests to best reflect young consumers’ taste.

Upon the launch, BAT Korea CEO Guy Meldrum said, “I am very confident that the upgraded Dunhill LIGHTS offers the best smoking experience of Dunhill in its history in Korea.”

British American Tobacco Korea was founded in 1990 and has produced brands including Dunhill, KENT, Lucky Strike and Vogue.

(joowonc@heraldcorp.com)