S.M. Entertainment has partnered with luxury retailer 10 Corso Como for a special collaboration project.

“To celebrate 10 Corso Como’s 5th anniversary, we will be launching a ‘10 Corso Como Seoul Melody’ event. This project was created to lead new trends in a global culture,” said S.M. Entertainment.

“10 Corso Como Seoul Melody” features five SM groups for the shop’s five-year anniversary. The artists chosen are Super Junior, Girls’ Generation, TVXQ, f(x) and SHINee. A limited edition re-mix compilation album of hit songs by the five artists created by famous DJs Soul, Glen Check and Edie Oh will go on sale as part of the celebrations.

Also on sale will be limited edition apparel and accessories created in collaboration with the five SM groups, including Super Junior sunglasses, Girls’ Genration shirts, SHINee cardigans and f(x) headphones by Audio-technica, along with TVXQ figurines.

The launching party will be held on March 28 at the Cheongdam flagship store. The items are also expected to go on sale online.

By Bae Soo-min (soomin623@heraldcorp.com)