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Samsung shines light on next-gen OLED displays

Firm’s executive talks ‘endless’ possibilities, introducing flexible, rollable displays

Jan. 10, 2013 - 19:32 By Korea Herald
LAS VEGAS ― Samsung Electronics on Thursday unveiled its next-generation flexible displays and hinted at further innovative components for its products at its keynote session.

Woo Nam-sung, president of Samsung’s System LSI business, showcased the prototype for the flexible OLED display and featured a video on bendable and rollable displays.

Introducing its upcoming new lineup of future displays under the “YOUM” name, Woo showcased an OLED prototype for handsets made with extremely thin plastic instead of glass.

Samsung also presented a smartphone prototype with a curved edge that expands the area available for displaying content.
Woo Nam-sung, president of Samsung Electronics’ System LSI division, introduces the next-generation flexible OLED display for mobile phones during his keynote speech at the Consumer Electronics Show in Las Vegas on Thursday. (Joint Press Corps.)

“Not so long ago, a display of this shape seemed out of reach. That’s no longer the case,” said Woo, who is among the core team of executives steering the device solutions division at Samsung.

The displays were touted as super thin, light-weight and capable of producing vivid colors.

Flexible OLED displays for mobile phones were displayed as examples of how components could innovate and revolutionize modern electronics.

In the session titled “Mobilizing possibilities,” Woo said that the limitless possibilities presented by consumer electronics would be based on component innovations by the firm.

On a related front, Samsung also presented the new Exynos 5 Octa mobile application processor for the first time at the event.

The new processor is equipped with two sets of quad cores for improved processing power and lower energy use, said Woo.

“We believe the right component DNA drives the discovery of what’s possible,” said Woo. “Components are building blocks ― the foundations on which devices are built. We at Samsung’s component solutions are creating new, game-changing components across all aspects of devices.”

The new Exynos is designed for high-end smartphones and tablet PCs.

Meanwhile, former President Bill Clinton made a surprise visit to Samsung’s event, stating his belief that new technologies could help overcome the world’s huge challenges.

By Cho Ji-hyun, Korea Herald correspondent
(sharon@heraldcorp.com)