KB Kookmin Bank’s private banking brand GOLD&WISE has won The Korea Herald’s Best Brand Award in the private banking segment in both halves of this year.

GOLD&WISE has been a market leader ever since it was launched 10 years ago. It runs 23 centers across the country including four large private banking centers. Located in landmark buildings ― Gangnam Finance Center and Center One in Myeong-dong ― the Star PB Centers have top-notch financial hardware as well as excellent private-banking staff.

With the nation’s largest private banking sales network and client base, GOLD&WISE has shown exceptional private banking products, risk management systems, private banking expertise and advisory and marketing service.

Using the vast network of KB Financial Group, it has strengthened product support, expanded the lineup of medium-risk products to better respond to market volatility, and bolstered risk management before and after introducing new products.

Its unique training program for private bankers is widely benchmarked across the industry.

GOLD&WISE private bankers learn about international and domestic market trends; issues and economic theories through a weekly “financial market study” program; and take basic and advanced courses in stocks and bonds among others.

The advisory service offered by specialists at GOLD&WISE ranges from sorting out all kinds of tax issues such as capital gains tax, inheritance tax and gift tax to consulting on the profitability of a property and legal aid on inheritance, transfer of assets or wills.

In addition to holding art exhibits, art academies, yacht tours and golf events for clients, GOLD&WISE offers personal assistance in planning trips, hospital reservations and collecting shopping information.